Released on = January 31, 2007, 2:08 am

Press Release Author = Sheela Panicker

Industry =

Press Release Summary = Hyderabad, India, January xx, 2007: Pressmart and IMImobile
today announced the availability of "mPaper". This unique collaborative technology
will enable news publishers an opportunity to tap the fastest growing mobile mass
market of young and technology savvy subscribers who wish to read news and access
their favorite newspaper content while on the move. mPaper opens a new window of
opportunity for content publishers as well as news carriers to offer newspapers on a
mobile screen in their original format.




Press Release Body = To begin, nine major operators from India and other nations
will offer this serivce over WAP portals for their customers. The mPaper is unique,
it offers features like archives, search & saving news reports and will be available
on a monthly subscription. The New Media Delivery PlatformT enables a managed
delivery service to publications that value the velocity and dynamism of Web 2.0
space without losing their print identity on WAP-compliant handsets.



\"Through our partnership with IMImobile, we have opened up a new business avenue for
our customers to deliver their branded news content over the powerful mobile
medium". Sanjiv Gupta, CEO, Pressmart, Said. "At present Pressmart has many leading
newspapers, providing branded content using its ePublishing products. Bu combining
IMImobile's mobile data technology with Pressmart's epaper technology, we will
deliver revolutionary products to our customers. Our goal is to work with IMImobile
as our strategic technology partner to deliver exciting new mPaper solutions in the
future".



The newspaper brands that will be immediately available include brands such as The
Hindustan Times (Mumbai and Delhi editions), The Deccan Chronicle (Hyderabad and
Chennai Editions), DNA, Indian Express, The Asian Age, The Financial Express, The
New Indian Express, The Telegraph and Pioneer.



\"mPaper will become an exciting new category of technology that will give people an
unique newspaper reading experience from their favorite WAP enabled handsets,\" said
IMImobile, CEO, A R Vishwanath, \"We\'re pleased to have collaborated with Pressmart
for developing mPaper for mobile users. It will be a whole new way for people with a
mobile lifestyle who want their news on the move."



The mPaper technology aggregates news from publishing partners and on-the-fly
converts the text and image content to suit the variety of handset models. Pressmart
and IMImobile plan to roll out other SMS, MMS and Voice based services using the
newspaper content. For the first time, even vernacular content will be available on
the mobile. Leading Indian language newspapers will be rolled out on this service
soon.











About Pressmart



Pressmart (www.pressmart.net) is a New Media Delivery Partner of leading newspapers
and magazines published in over 15 languages across 21 countries. Pressmart takes
over where the pre-press ends and delivers the electronic edition on multiple
distribution channels including web (as a print-replica ePaper edition), Mobile,
RSS, Podcasts, Blogs, Social Networking Sites, Article Directories, Search Engines,
etc. Pressmart also offers digitization of legacy archives from multiple physical
formats into re-usable and monetizable digital formats. Pressmart has digitized over
400 years' worth of newspapers, magazines and journals. Pressmart is a subsidiary of
Bodhtree Consulting Limited and is based out of Hyderabad, India.



Media Contact for Pressmart: Navneet Taori (media@pressmart.net) or Muralidharan, 0
9885109594 or enright@enrightpr.com





About IMImobile



IMImobile (www.imimobile.com) is a next-generation end-to-end enabler of Mobile
Value Added Services (VAS) for Mobile Operators, Media Companies and Enterprises. It
has developed a proprietary suite of robust core VAS platform messaging gateways, a
service delivery platform and a content management system called DaVinci that it
deploys on a managed services model across the globe. It has also built a host of
client and server-side applications including portals and storefronts. It is one of
the leading content aggregators in Asia having built up a library of high-quality
content from 220 diverse sources. IMImobile has a global presence across India,
Europe, Latin America, Middle East and Africa and is equipped to deliver and manage
mobile applications and services anywhere in the world. It has XX customers in India
and XX across the globe, which include XXXX









Web Site = http://pressmart.com

Contact Details = Begumpet, Hyderabad